Web Design SEO Glossary P

Web Design SEO Glossary P: For your maximum professional real estate web design and development education in the minimum amount of time.

PDF – Portable Document Format
PDF is a Adobe’s proprietary file format used in its Acrobat application as a way to publish documents electronically, with good text and graphics formatting, and a modicum of document security – documents are usually rendered for “Read Only”. Though viewable with a web browser, PDFs usually follow the sizing of their print size.

PHP – Hypertext Pre-Processor
A popular open source programming language used to generate dynamic websites. PHP is used to write server-side programs that access databases, such as WordPress, the popular blog software.

PPC – Pay-Per-Click
An Internet marketing method that is contracted with search engines where a websites address and description shows up on early pages of the search engine results. Marketing is charged by the number of clicks the PPC ad receives.

PNG – Portable Network Graphics
PNG (pronounced “ping”) is used for lossless compression of images to show on the Internet. PNG can handle images with millions of colors and is utilized to create background transparency without jagged edges. Unfortunately, a PNG image has a bigger file size than if the image was saved as a GIF or JPG. A minor inconvenience is that it does not show up on older browser versions.

Padding
In CSS terminology, padding is the property that web designers use to specify how much space is inserted between the element border and the element content. Padding creates space internal to the element’s border, where margins create space external to the element’s border.

Page Hits
The amount of times a web page is opened by website visitors. AKA page views and page impressions.

PageRank
PageRank is a score assigned by Google to most web pages using a Google’s top secret algorithms that includes a website’s link popularity. PageRank can only be viewed by website visitors after adding Google’s toolbar to their browser.

Perl
Perl is a general-purpose programming language originally developed for text manipulation and now used for a wide range of tasks including system administration, web development, network programming, GUI development, and more.

Phishing
Phishing is the fraudulent fishing for financial information using emails and/or websites that mimic legitimate businesses or financial institutions.

Pixel
A shortening of “picture element”, a pixel is the smallest rectangular unit of an image on a monitor. For CSS purposes, a pixel is a relative measurement unit dependent on the screen resolution of the viewer’s monitor.

Plug-in
A software module or extension that adds a special feature or added capability to a program or application. For example, Firefox has plug-ins that allow viewing of PDF files and Flash animation, as well as plug-ins for viewing two web pages at once.

Pop-up
A web page that opens up within a new browser window. Pop-ups are often used for marketing promotions, but are also used by web designers to open subsidiary web pages, while keeping the main content visible.

Post
A single entry or message added to a blog or sent to a newsgroup or web forum.

Property
A property is half of a CSS declaration that is paired with a value. Properties are separated from the value by a colon. A CSS rule contains the selector (like a heading or paragraph) and the declaration containing one or more properties with their values that are to be applied to the selector.

Python
Python is a widely used high-level, general-purpose, interpreted, dynamic programming language. Its design philosophy emphasizes code readability, and its syntax allows programmers to express concepts in fewer lines of code than possible in languages such as C++ or Java.