Web Design SEO Glossary L

Labels
Labels are the names and terms used throughout a website that identify menu options, site categories or other elements.

Landing Page
This is the first page a visitor lands on when visiting a website. The landing page may be the home page or an internal page that was linked to from an external site or search engine result.

Layout
The arrangement of text, navigation elements, graphics and headings on a web page. The hallmark of effective web page layout is that the attractiveness and simplicity of the graphic design holds a web visitor’s attention and leads their eye to the content.

Layout Table
Web designers use HTML tables consisting of rows and columns to visually organize a web page’s content for the screen display. Hybrid web pages use a mix of layout tables and CSS divisions to layout a web page.

Leading
The difference between the values of the font size (smaller size) and the line-height (larger size). The extra space between the lines of text above and below the font’s size is named for the lead strips that were used to separate lines of typeset in printing presses.

Line-box
In Cascading Style Sheets, a line-box is the box which bounds the highest and lowest points of the inline boxes which are part of the line.

Links
Text or graphics that, when clicked on, take the web user to another web page or location within the current page. AKA hyper-links.

Link Building
The art, science or skill of accruing inbound links to your website from other websites that have high standing in the search engines, are relevant to your product or services and increase your visibility to web traffic. Part of the reason for building links is that Google counts inbound links in its PageRank and factors is in website rankings for the different keywords and phrases.

Link Popularity
The measure of the quantity and quality of websites that link to a particular site on the web.

Liquid Design
A web page created with liquid design techniques scales to fit different monitor resolutions and window sizes.

Look & Feel
A website’s look & feel is dictated by the graphic design. A website’s look & feel is created by the color scheme, layout, font types, background graphics, balance of interactive and static elements, and images. IMCD’s great graphical design results in websites with a look & feel that causes the generation of sales lead from web visitors’ actions spurred by the external and internal harmony and emotionally involved sub-textures inherent in the graphic design – its look & feel.