Web Design SEO Glossary K

Kerning
The spacing between the letters in a word. Tightening the kerning allows for more words on a line.

Key Phrase or Keyword
The phrase or word entered into a search engine such as Google or Yahoo to locate information on a website on the Internet. Key phrases and keywords are used in pay-per-click advertising to drive web traffic to a website. Keywords and phrases are used in web content to ensure that the search engines correctly index and catalog a web pages information.

Keyword Density
The number of times a specific keyword appears on a web page, often written out as a percentage. Keywords appearing more often or within a certain percentage range are given more importance by the search engine.

Keyword or Key Phrase Research
Research done to determine a keywords popularity. Results of the research may determine which keywords are used in a pay-per-click marketing program or which keywords are targeted in web content.

Keyword Stuffing
A “black hat” search engine optimization technique that places keywords all over the web page, has negative repercussions if the search engines discover the stuffing.

Kludge
A kludge, as applied to web design, is a patched together, effective solution to temporarily (theoretically) work around a website coding problem. Most often employed in using CSS-parsing variations to selectively provide a modification of a style to adapt to Microsoft Internet Explorer’s non-standard way of interpreting CSS. AKA a hack.

Know-how
The knowledge of how to accomplish a project smoothly, uniformly and efficiently. As in: years of experience have given IMCD the know-how to create professional websites that place high in the search engine rankings.