Social media contribute to the organic activity level of a domain, and search engines pay attention to this. Where done correctly there are also opportunities to create authority by strategically linking from that content to your website.

Social Media works together to push content out to various places. But the content is shared across multiple networks since different people are attracted to the different networks for different reasons.

Social Media working in concert with SEO and outreach and back linking will funnel everyone back to the site. Ultimately, mMore traffic typically equates to more business.

PPC or paid inclusion advertising is marketed through the search engines and secondarily with individual websites relevant to your professional market. Our Pay-Per-Click Management services are mostly is done with Google’s Adwords, Bing/Yahoo Search Marketing and Facebook, since they command the greatest Internet search usage. In a nutshell, PPC ads target keywords relevant to your market and have your advertisement placed on the search results page for those keywords.

How high you are on the PPC list is determined by how much you are willing to pay for each click. When web searchers click on your ad, they are taken to your business or real estate web site. The search engines charge your business for those leads. PPC ads are a fast way for brand new websites to get high visibility on search results.

Banner ads are similar to magazine ad placements. Size and placement affect the cost and visibility. Many websites have a rotating banner position for affordable online marketing. Through Google Remarketing your banner ad is shown on a rotating basis on participating sites as visitors browse the page. Banner ads allow you to add images to attract attention and drive traffic to your website.

IMCD uses cutting edge technology to provide Multi-Variety Split Testing on custom landing pages. This helps to improve the conversion of all site visitors with, which ultimately maximizes ROI.

IMCD’s editors and copy writers can craft compelling web content that converts your visitors to sales leads – as well as optimizing your web content for the best search engine ranking. Our web content writing services range from editing our customers’ marketing copy for better conversion of web traffic, Press Releases, to creating and uploading blog entries or articles to IMCD’s customers’ business website. Our web copy writers provide the marketing and SEO content your website uses to secure the attention of both the search engines and web traffic to generate a bonanza of sales leads.