Does Your Real Estate Website Marketing Leave Money on the Table?

Generate qualified real estate sales leads and post timely updates with and effective and affordable real estate website marketing. IMCD Web Design has designed and implemented real estate websites that are both attractive and profitable for real estate agents across the United States for years.

The first step in creating a real estate website marketing campaign is to decide what markets you are targeting. In the print and advertising media, an advertisement that appeals to a general audience may be the best approach, but with the Internet a more targeted approach is more successful.

Internet leads are instigated by a client’s keyword or key phrase search. Your website marketing plan is built on which of these keywords and keyword phrases you are targeting. The more specific you are, the more qualified your leads will be that the search engines direct to your website. Search engine optimization is the part of your website marketing, based on your target keywords, which is handled by your real estate website design company.

From your chosen target real estate market flows how you present yourself as a real estate agent on the “About Us” page and the homepage. This includes how you position your real estate company and your relationship to it, such as your training and real estate sales awards. One of the best ways to market yourself is to continually collect testimonials from your satisfied customers. Add these testimonials to your page or add a testimonial page if you have a score of top scores!

By using unique landing pages crafted for a particular niche market with keywords and key phrases, you position your real estate website and gain greater control of the quality of sales leads you receive. By watching the traffic flow to particular pages, you can monitor which markets you are reaching and which ones need more optimization work. As real estate market trends change, you can add pages to address those markets in a timely manner.

By steadily monitoring and experimenting with keyword optimization and website pages, as well as utilizing effective website tools, you will minimize the amount of money you leave on the table.

For strategies to use to maximize your website’s effectiveness, see our extensive real estate website tools entry.