Are You Writing for Real Estate Agents or Your Customers? When providing material for your real estate website, beware of two copywriting traps that diminish the effectiveness of your website content. Trap #1: Writing for other real estate agents. Every...
Be Great – Detail the Obvious in Your Website Content Use the most financially rewarding ad campaign strategies on your real estate website. Writing for the mindset of a real estate client is much the same between traditional marketing and internet...
Integrating Your Real Estate Website into Your Business To maximize the return on your real estate website investment, make sure you integrate your website’s lead generating capacity with your current customer relationship system. As businesses have found...
Real Estate Referrals – A Boon and a Barrier Referrals account for over 40% of a real estate agent’s clientle of home buyers and sellers. This is a boon for established agents, who enjoy working with a partially self-filling sales pipeline. On the...
Initial Steps to Designing Your Real Estate Website Professionally created real estate websites are a tremendous marketing asset. However, there are several key steps the real estate agent needs to take to lay the foundations for a website that will bring a...
Internet Marketing vs Traditional Advertising Real estate website marketing is very different than traditional advertising in the print, TV and radio venues. When shifting your real estate marketing resources from traditional marketing methods to internet...
